PANTONE
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries. The PANTONE® name is known worldwide as the standard language for color communication. It provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers worldwide rely on Pantone products and services to help define, communicate, and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion, and product design.
Pantone Formula Guides & Color Solutions for Print, Packaging, and Digital Design
How many Pantone colors are you missing?
If you haven’t upgraded your Pantone Guides and books for several years, your colors are no longer meeting full market demand nor are they reliably accurate.
Here’s why:
AGING EFFECTS: IS MY COLOR THE RIGHT COLOR?
Pantone guides and books are produced using the highest manufacturing standards. In each edition, we ensure:
- Highly-regulated ink formula consistency
- Printed on the most popular commercial-grade 100 lb and 80 lb text weight stocks
- Carefully monitored for imperfections during the production process
Pantone guides are arranged chromatically vs. numerically in order to inspire designers and make color ranges easy to locate.
However, guides will not last forever. Due to handling, fading, and aging, your colors will appear inaccurate over time. That’s why we recommend replacing your guides every 12-18 months, depending on your usage case and storage habits.
- Handling = Smearing and removing pigment from natural oils on fingertips
- Pages rubbing together = Scratching or removing pigment
- Light exposure = Fading
- Paper aging = Yellowing effects
- Ambient moisture = Accelerating paper aging
Pantone recommends replacing guides and books every 12-18 months, as normal usage and exposure will render your colors inaccurate.
SOLID CHIPS TO THE RESCUE!
If you’re concerned your production partners’ guides aren’t current then Pantone recommends PANTONE Solid Chips always accompany artwork to ensure color accuracy.
Solid Chips are an excellent tool for color communication because:
- When attached to artwork files, they instantly depict specific color expectation and intent
- They are perfect for easily shipping and sharing
- They give your printer a physical representation of the color to strive for on press
- They are sold as multiple chips per color and are easy to replace
To ensure accuracy, Pantone also recommends chips from our PANTONE SOLID CHIPS Books should always accompany artwork as standards to strive for on press.
ASK AND YOU SHALL RECEIVE… NEW COLORS!
In 2010, Pantone launched the PANTONE PLUS Series publications – a more modern version of the PANTONE MATCHING SYSTEM®. Since then, Pantone have added new colors about every two years.
More colors are the single most noted request of Pantone from our design community. We’ve heard you, and why shouldn’t designers want more?
More colors mean:
- More expression
- More choices
- More diversity
- More precise representation
- More unique palettes
- More joy!
NEW COLORS, NEW POSSIBILITIES!
Illustrating the present and reading the future, Pantone proudly introduced another 112 new colors in March 2016 to give designers a greater range of expression and freedom. Having the right colors to choose from is essential when making design decisions.
- Color commands our attention.
- Color is the single most important design element in reflecting mood and style.
- In today’s visual world, creating the right color palette is more crucial to success than ever before.
- Consumer reaction to color, especially in packaging and consumables, is based on proven psychology.
- Sending a strategic message with a precise color strategy is critical.
Here’s what can be found inside our updated series of global color communication tools:
- A total of 1,867 Solid PANTONE Colors.
- Colors relevant and expected for contemporary packaging, created in collaboration with major brands.
- Emphasis on specific color ranges derived from market requests, our community has asked us for colors and we’re responding to meet those popular requests.
- 112 new ways to be even more creative, inspired and expressive through color.
IN SUMMARY
Remember:
Color guides age, which means you aren’t really seeing the color your designing & referencing Pantone recommends replacing your guide every 12-18 months.
Talk to your production partners:
Even with updated guides on your end, who knows how long your production partners have been referencing the same guide.
Ask your partners to replace their guides every year or send them the color with our solid chip book.
New colors, new possibilities!
Pantone has launched 756 new, market-driven colors since 2010. Check them out!
Please contact us and we will find you the best solution!
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